We are so excited to reveal our official logo! The logo was designed by Josh Ercole of Ambler. Below, you can read about Josh’s thought process while designing the logo:
Over the past several months, I have listened to peoples’ thoughts and ideas regarding what this co-op means to them. I took this into consideration as I thought about and developed what I would like to see in our logo.
It seemed natural to me to find something that represented food and community and come up with a way to tie them together. This brought me to use of a pitch/hand/fork concept to represent farm/community/food.
My thought was that by using the three similarly shaped symbols, a sense of continuity would be achieved. In addition, spacing these similarly shaped elements equally apart reminded me of crops, adding to the sense of the co-op being a growing, organic form.
The fact that the individual images are similar, yet still different from one another, represents both a like-mindedness of the members/community in that we are all looking to achieve a goal, while at the same time, their differences represent diversity, both of culture and interests.
I am very excited and extremely honored that this logo was chosen as the logo for the Ambler Food Co-op. I look forward to seeing how it will play a part as a recognizable face of the Co-op during its’ continuing development.
Thank you Josh! We love it!